منابع مشابه
Evidence-based Advertising
Extensive and repeated testing of a wide variety of alternative reasonable hypotheses is necessary in order to increase knowledge about complex phenomena such as advertising. While non-experimental evidence is useful for less complex issues, laboratory and field experiments, as well as quasi-experimental studies, are needed to obtain useful knowledge about complex ones. Fortunately, much useful...
متن کاملEvidence-based advertising? A survey of four major journals.
BACKGROUND Pharmaceutical advertisements are an important means of bringing drug information to physicians. Most advertisements are intended only to raise awareness, though there are those that do seek to persuade through presentation of research findings. Researchers have questioned the quality of the research reported in advertisements and wonder whether these advertisements would lead to imp...
متن کاملActivity-Based Advertising: Auctioning Advertising in Context
Internet advertising has seen tremendous revenue growth through its ability to effectively target consumer interest. However, it fails to reach consumers in as wide a range of activities as traditional advertising. This paper describes the opportunity for performing highly targeted activity-based advertising. By better representing human needs and activities, it will become possible to effectiv...
متن کاملNetworks: Spring 2007 Keyword-based Advertising 1 Keyword-based Advertising
The problem of Web search, as traditionally formulated, has a very " pure " motivation: it seeks to take the content people produce on the Web and find the pages that are most relevant, useful, or authoritative for any given query. However, it soon became clear that a lucrative market existed alongside this for combining search with advertising, targeted to the queries that users were issuing. ...
متن کاملTrajectory-based Mobile Advertising
Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...
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ژورنال
عنوان ژورنال: BMJ
سال: 1997
ISSN: 0959-8138,1468-5833
DOI: 10.1136/bmj.315.7122.1621